Valued at a market cap of $35.7 billion, eBay Inc. (EBAY) operates marketplace platforms that connect buyers and sellers through both auction-style and fixed-price listings. The San Jose, California-based company generates revenue primarily from seller fees, promoted listings, and advertising, supported by advanced tools such as AI-enhanced listing services and streamlined mobile applications.

Companies worth $10 billion or more are typically classified as “large-cap stocks,” and eBay fits the label perfectly, with its market cap exceeding this threshold, underscoring its size, influence, and dominance within the internet retail industry. The company's key strength is its asset-light business model, which eliminates the need to hold inventory or manage logistics directly, unlike traditional e-commerce retailers, allowing for scalable and cost-efficient operations. Its platform supports a wide range of product categories, including rare collectibles, refurbished goods, fashion, and electronics, making it especially strong in non-standardized and second-hand markets. 

This e-commerce company is currently trading 3.1% below its 52-week high of $79.84, reached on Jun. 10. EBAY has rallied 20.4% over the past three months, considerably outpacing the Dow Jones Industrial Average’s ($DOWI) 3.4% uptick during the same time frame.

In the longer term, EBAY has surged 44.1% over the past 52 weeks, significantly outperforming DOWI’s 9.2% rise over the same time frame. Moreover, on a YTD basis, shares of EBAY are up 24.9%, compared to DOWI’s marginal loss. 

To confirm its bullish trend, EBAY has been trading above its 50-day and 200-day moving averages over the past year, with some fluctuations. 

On Apr. 30, EBAY reported its Q1 earnings results, and its shares closed down marginally in the following trading session. The company posted revenue of $2.6 billion, which grew 1.1% from the year-ago quarter and came in 1.6% above Wall Street estimates. Moreover, despite a 50 basis-point decline in its adjusted operating margin, its adjusted EPS rose 10.4% year-over-year to $1.38 and topped the consensus estimates by 3%. Notably, it also delivered its fourth consecutive quarter of positive Gross Merchandise Volume (GMV) growth, signaling continued momentum in platform activity.

However, EBAY has lagged behind its rival, MercadoLibre, Inc. (MELI), which gained 50.1% over the past 52 weeks and 39.5% on a YTD basis. 

Looking at EBAY’s recent outperformance, analysts remain moderately optimistic about its prospects. The stock has a consensus rating of "Moderate Buy” from the 30 analysts covering it. While the company is currently trading above its mean price target of $69.32, its Street-high price target of $87 suggests a 12.5% premium to its current price levels.