Tesla (TSLA) shares ended slightly up on Friday after the electric vehicle giant revealed updated versions of its flagship vehicles: the Model S and Model X. 

The refreshed variants offer minor tweaks to the looks – but reengineered suspension and improved noise cancellation do add to the overall ride comfort. Additionally, the Model S Long Range now boasts 410 miles on a single charge versus 402 miles before. 

Despite Friday’s gain, Tesla stock is down about 26% versus its year-to-date high. 

How May Updated Models Help Tesla Stock in 2025?

Both Model S and Model X remain crucial for Tesla in terms of brand prestige, high-margin sales, and technological leadership. These vehicles often showcase the automaker’s latest hardware improvements. 

Refreshing flagship models may help TSLA maintain its image as a tech-forward company capable of evolving its product lineup without complete redesigns – a cost-effective way to boost interest and stabilize sales. 

For investors, it’s a sign that Tesla is not sitting idle amidst intensifying competition in the EV space. In short, the updated vehicles could help the automaker regain some lost ground in sales, which may translate to an increase in the Tesla stock price over time. 

Morgan Stanley Reiterates Bullish View on TSLA Shares

TSLA is already up some 50% versus its April low, but Morgan Stanley analysts led by Adam Jonas remain bullish as ever on the EV stock for the remainder of 2025. 

Jonas continues to see upside in Tesla shares to $410 primarily because the Nasdaq-listed firm is better positioned than any other company across several verticals. 

These include “data, robotics, energy, artificial intelligence (AI), manufacturing and supporting infrastructure (from fleet fulfillment to communications network, etc.” he revealed in a research note to clients on Friday.   

Note that Morgan Stanley’s price target translates to over 25% upside in TSLA stock from here. 

Other Wall Street Analysts Disagree With Jonas on Tesla

Other Wall Street analysts, however, are nowhere near as bullish on Tesla stock as Morgan Stanley.

The consensus rating on the EV company currently sits at “Hold” only with the mean target of $292 indicating potential downside of about 10% from current levels.